About PCG MS

Welcome to the documentation for PCG MS, the WhatsApp Business Platform Integration Web App. This application leverages WhatsApp's technologies to provide an advanced communication system for medium and large businesses to connect with their customers.

The app embed the WhatsApp Business Platform, an interface that allows solution partners like us to develop applications with features beyond the standard WhatsApp app or the WhatsApp Business App you are familiar with.

About WhatsApp Business Platform

Unlike the consumer app and small business app, the business platform is not an app but a programming language interface that allows you to connect at scale. It's a part of the vast Meta technologies, extending across various other apps and platforms including Facebook, Instagram, Messenger, and Meta Horizon.

Features provided by the platform that do not exist in the WhatsApp apps include:

• Message templates
• Interactive messages
• Earning business verification

Using the platform enables businesses to do some or more of the following use cases:

• Creating a high-scale communication system like PCG MS
• Automating communications using either traditional or artificial intelligence algorithms
• Integrating WhatsApp into existing app
• Directly linking the business' customers interactions to a CRM
• Gaining access to statistical data from messages and customer behaviors for data analysis to improve the business