Key Features

Introduction to Key Features

You can use features in the app before linking to the WhatsApp Business Platform; these are called stand-alone features. Businesses can start using these features before completing the integration setup. However, after integration, businesses will gain access to the integrated features.

Integrated Features

Chatting

Instead of the basic chatting experience that most customers are familiar with, PCG MS enables businesses to elevate the power of chatting to a much more advanced messaging structure.

Such structures include lists, buttons, location requests, in addition to all the basic structures such as texts, media, location, document, and reaction messages. Some structures are illustrated in the figures below:

Templates

Templates are pre-defined messages that businesses can use to initiate conversations. PCG MS enables businesses to create and send bulk marketing template messages to their customers as part of a campaign, providing a smart marketing strategy.

Catalogs

A catalog contains information about the items you want to promote across Meta technologies. In WhatsApp, a store icon appears at the top of the chat. When clicked, it reveals the products in the catalog. Businesses can maximize efficiency by bulk uploading products from spreadsheets to populate their catalog.

Orders

PCG MS enables businesses to manage customer orders directly when customers choose products from the catalog.

Order details message. Businesses can place the order after setting it up

A confirmation message along with the order details

Profile Managing

Businesses can view and modify the information displayed when customers access their business number details.

Phone number profile page. Each business number owned by the business has its own profile page

Stand-alone Features

Phonebooks

A place to store all your customer information. You can create multiple phonebooks for different target audiences, with the option to add contacts in bulk.

A phonebook consisting of customers' information along with notifications

Gallery

Your business can use the gallery to store images into our servers, obtain image URLs for bulk producing catalog products, and send them to customers via the chat.